Facebook claims that there ads are more accurate, target specific and they can reach the customers you are looking for. The best thing about Facebook ads is that we can target people by age, location, ethnicity, interests etc. while in Google we don’t know about the people we are targeting. They may be a 6 years old kid. In Facebook, we have to use a banner ad which will be composed of text and image (thumbnail). The banner advertising rates for these ads campaigns are quite reasonable and the best thing is that we can promote a website, a blog or a Facebook fan page. Promoting a Facebook fan page will increase the number of likes which will definitely increase the traffic.
Facebook Ads marketing is very cost-effective and affordable as compared to other banner advertising campaigns. It let you target your customers by zip codes which make your sale more specific. For example for a local advertiser in USA, it’s quite helpful He can target local customers around by entering their zip codes.
To start promoting your website, visit http://www.facebook.com/advertising/ and click Create an Ad.